20140617_beijer_0218.jpg

Beijer Byggmaterial

Beijer byggmaterial is one of the largest actors on the Swedish market for building supplies. They came to Honesty with an identity that surely was differentiating, but that sent the wrong signals to its target audience – mainly consisting of professional craftsmen. 

Their identity was developed with the knowledge and precision of the engineer as inspiration, aiming at communicating their 100 year heritage of delivering robust quality goods to its clients.

My work consisted of: Design strategy, visual identity design, web design, font design, art direction of imagebank

 Art direction of image bank. Photography:  Daniel Blom

Art direction of image bank. Photography: Daniel Blom

 Identity guidelines

Identity guidelines

 Custom typeface – Beijer figures, combined with DIN Pro

Custom typeface – Beijer figures, combined with DIN Pro

Beijer_identitet_dokumentation_perspektiv-visitkort-mockup_150109.jpg
 Custom icon set

Custom icon set

 Stationery, templates, webdesign and team sweaters

Stationery, templates, webdesign and team sweaters

 Bag design

Bag design

 Updated e-commerce design

Updated e-commerce design

20140617_beijer_0195.jpg
20140617_beijer_0391.jpg
20140617_beijer_0295.jpg