Estelle & Thild provides the Scandinavian market with the first EcoCert-certified skin care range. This means that the products are made from at least 98% organic and ecologic ingredients.
The packaging design targets an aware audience of women and parents with small children who are concerned about what they and their children are exposed to. Dolhem design and our client wanted to communicate the Swedish origin with a very clean design, but still let the children’s products feel childish through the choice of colours. The avocado leaf pattern (avocado oil is one of the most common ingredients in the products), as well as the flowers used in the styling, remind you of the natural origin.
My work consisted of: Visual identity, logotype design, packaging design, art direction of imagery