HALEBOP_BILD_BASKET.jpg

Halebop

Halebop is a phone company targeting youth on the Swedish market. They came to Honesty with the wish of not being perceived as "that corporation", they wanted to get closer to its target audience by being one of them.

The result was an visual identity that aims at not feeling like an identity. An identity that should be consistent in feeling random, playful and full of life. As if you had made it yourself. 

My work consisted of: Visual identity, web design, font design

 Webdesign, stationery and SIM-cards

Webdesign, stationery and SIM-cards

 Conceptual context and image style

Conceptual context and image style

 Custom typeface

Custom typeface

 Templates for all kinds of advertising

Templates for all kinds of advertising